Saturday, August 04, 2007

Ads in Space

Bigelow Aerospace, the firm which has raised a surprising amount of capital to pursue its goal of orbital hotels, has come up with a new idea: images, including advertisements, projected on the outside of its inflatable test modules while in orbit. The company's site shows some examples.

COMMENT: I applaud this company, as always, for its willingness to embark on a risky venture that, if successful, will help open up human space travel. I can't help but feel a little bemused by this new tweak, though. Who, exactly, is going to see the ads? UFO pilots?

The conversation on the bridge of a flying saucer might go like this:
"Look, Bleemborg. The earthlings have come up with another idea for the rest of the galaxy to laugh at."
"It is funny, Zorgfrog, but right now I do feel a craving for a vacuum-cold Pepsi."
"I hope these people don't exterminate themselves by nuclear war or global warming. They are much too entertaining to lose."
"Well, let's go ahead and dorfeltape this scene. The network executives back home are always happy to get a new segment for their hit show, 'Funniest Earth Videos.'"
"I still like the time we punk'd their Mars Rover with those ice cubes. Their news reports were hilarious."

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